EFFECTIVENESS OF WORKING MEDIA CENTRE DEPARTMENT OF TRANSPORTATION, COMMUNICATION AND INFORMATION PROVINCE BENGKULU

ABSTRACT
This study aimed to determine the effectiveness of Work Media and to know Contributions Media Centre Dishubkominfo Bengkulu Province in providing information to the public.
The method used descriptive qualitative. The informants from the manager of the Media Centre by 2 people, local media reporters as many as two people and as many as 2 people. Activity in qualitative data analysis is done interactively and continues over time to completion. so that the data is exhamsted ekhausted. Data were analyzed with qualitative methods in which the process activity in qualitative data analysis: data reduction, display and that conclusion drawing/verification.
The results show of organizational productivity, organizational flexibility, integration, motivation and production has not been implemented effectively and contributions Media Centre Dishubkominfo Bengkulu seen from the ease in accessing the website, ease in obtaining the information, the ease in getting the news, and the ease of get data from the Media Centre Dishubkominfo Bengkulu Province is enough to contribute to informing the public is because mudahdalam find sites, contents, time and the response is fast and precise Media Centre to public demand, it is easy to access. information about local government, geography, maps and resources, regulatory/policy area, easy to get a news story of political, legal and security news, economic news, and news of social welfare, as well as easy to obtain general data, transportation, tourism, and finance from the Media Centre is good enough.

Keywords       : Effectiveness, Contribution, Media Centre

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